Selected 12 Interesting Logo with Hidden Meaning

Sample Logo with Hidden Meaning

In brief, logo consists of visual element (symbol), textual element (font) and color. Each of the element play a significant role in logo design. So, what is the most important elements for a logo design? Basically, there is no proper answer for this question. But, What I can say is depend on the Functionality of the Company. As a whole, I think a good logo must be simple, meaningful and tell story. Here, Selected 12 companies logos you may seen but without wondered what their messages or meaning?

On the other hand, my previous post regarding The Top Ten Worst logos may interest you.

Baskin Robbins

I believe that most of you tried Baskin Robbins ice-cream before but not every one aware of the number 31 (pink color). Generally, 31 is to represent the 31 flavorous of ice-cream.

Formula 1

Obviously, Italic the text of F1 is to show high speed action. However, there is a hidden number of 1 (white color) in between the Letter F and number 1. Generally, 1 is to represent the highest class of auto racing.

Hope for African Children Initiative

Hope for African Children Initiative is one of my flavor logo design. Generally, it is a drawn map of Africa. In addition, If you look closer, you can see a child (orange color) and the guardian (red color).

NBC Nationalista Broadcast and Censorship

In brief, there is a peacock(white) in the middle is looking toward the viewer. The 6 feathers of this peacock represent the different divisions of NBC

Carrefour

Carrefour is one of the biggest European retailers. Carrefour origin from France and means “intersection” in english. The logo symbolizes this word via two arrows pointing at opposite direction. In addition, if you look closely, you can see a big “C” (white color area) in between the two arrows.

Northwest Airlines

The old Northwest Airlines logo has constructed both letter “N” and “W” on the same symbol. If you look closely, there is a red triangle points to north-west.

Amazon

Obviously, The yellow arrow represent a smiley. If you look closely on that arrow, the arrow actually go from “a” to “z”, which is to represent everything you can buy on Amazon.

Toblerone chocolate

Toblerone chocolate origin from the city of Bern, Switzerland. The city of Bern is famously known for high mountains (Matterhorn Mountain) and bears. Therefore, if you look closely, you can find the hidden silhouette of a bear in the Matterhorn Mountain.

Families

In brief, Families is a Readers Digest magazine. The part that I like is the transformation of the The letter “ili” to a simplified family of three (Father, Mother and Children)

Bronx Zoo

The animals in the logo represents a city with tall building. In other words, it is the city zoo.

MyFonts

MyFonts has the world’s largest selection of fonts. This logo designed by Underware in the Netherlands. If you look closely on the letters M and V, you notice the palm of a hand (The hand-painted Logo).

Cluenatic

In brief, Cluenatic is a puzzle game that involves unravelling four clues. As a result, the letters of C,L,U and E rearranged as a maze in this logo. On the other hand, some saying that the logo looks like a key.

Last, My other posts may interest you, The evolution of Top Car Logos, What Make a Good Brand , Redesign logo after financial crisis

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